If you’re setting up a new website, selecting the right domain name can be very important. This is because search engines, such as Google, will take the domain name into account when ranking the website in their search results. Arguments remain as to how much weight search engines put on relevant domain names but ‘every little helps’ when it comes to SEO.

This means that there should be a clear relationship between your domain name and theme of your website to increase your chances of ranking well in search engines. Your domain name should reflect what your business does and if possible include one or more of your targeted keywords. The appearance of a keyword in your domain name will definitely help your rankings for that specific keyword.

There will be two types of visitors to your site, human visitors and search engines. The ability of a person to remember your domain name, spell it correctly and pass it on to others is just as important as any SEO value the domain name may have. So any domain name you choose should be easy to spell and remember as well as being SEO friendly.