Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the organic or un-paid search results.
SEO considers how search engines work, what people search for and the actual search terms typed into search engines. The goal is to optimise your website so that the major search engines rank your site as highly as possible. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user.
