decide on which keywords to optimise for

These keywords may not be the obvious ones. Research what people who want your products and services are looking for when they use a search engine. Choose your keywords carefully. It is easier to get a higher ranking for keywords your competitors may not be using.

optimise your website (on page optimisation)

For a page to rank highly in the search engine results, the content of that page needs to be relevant to the keyword phrase that was typed into the search engine. So if the search was for ‘lake district hotel’ then a page that contains information relating to a ‘lake district hotel’ should appear higher in the search engine results than one that doesn’t.

Changes to make your web pages more relevant can be many and varied. Changes to the meta tags; Your chosen keyword(s) should appear in the page heading(s); The <ALT> text for images should contain your keyword(s), similarly links to other pages should be named so they are relevant to the content of the page to which they link.

These are just some of the changes that can effect your search engine ranking. Our comprehensive optimisation report will detail everything you need to do to improve your ranking

Over optimisation (such as having a page full of your keyword phrases and nothing else) will have a negative effect on the position of your website in search engine results. The search engines will recognise that you are trying to manipulate the search engine results and penalise your website. As with all things finding the right balance is the key.

oFF page optimisation

Links to your website from other websites are extremely important in getting a high ranking on the search engines. The more highly regarded or relevant the site that links to you, the more weight the link will carry with the search engines. A one way link to your site carries more weight than a reciprocal link (where you link back to the other site).

right click internet

We can help with any aspect of Search Engine Optimisation. If you your website isn't as high as you'd like in the search engine results, send us the link and we'll happily take a look and let you know what we think before you decide if you want our comprehensive optimisation report.

i'm interested, what do i do to find out more?

Get in touch by email, phone or post. Our contact details can be found here